What the reviewer is looking for
Review covers 4 things: whether the app works, whether it collects what it declares, whether the content fits the store's rules, and whether the payment goes through the store. The content rules are the vaguest and account for most removals in this category.
Store review is often described as a quality check. Quality is a small part of it, and the parts that matter for an AI chat are the content rules and the payment rules.
It works and it declares what it collects
An automated pass plus a short human check: does it launch, does it crash, does the privacy declaration match what the code does. These are the objective parts, and an app that fails them is told exactly what to fix.
Content rules are the vague part
Stores prohibit categories of content in language that leaves wide discretion. For an assistant this is awkward, because the app itself contains no content: what appears depends on what a person types. Stores resolve this by requiring the app to restrict the model, which is where the pressure on this category comes from.
Payment must go through the store
Digital goods bought inside an app usually must use the store's payment, with the store's percentage. This shapes the business more than any other rule and it is the reason many products keep their purchases on the web.
Rules change after approval
An app approved 2 years ago is judged by today's rules at the next update, and sometimes without one. This is why apps disappear without doing anything wrong: the line moved and they were on the other side of it.
Questions about the app
Does review make an app safe?
It catches obvious problems and it is not an audit. Plenty of approved apps have collected more than they declared.
Why are AI chats treated strictly?
Because the content is generated after review, so the store cannot inspect it. Requiring restrictions on the model is the only lever it has.
Can a removed app keep working?
On devices where it is already installed, usually until an update is required. New installs stop immediately.
Install from this page and skip the review entirely.
Open the chat first